Craig Robinson has been teaching at SHS since 1999. Craig was in the SHS math Department for his first two years, and has been in the SHS Business Department since 2001. He earned a Bachelor's Degree in Marketing from Michigan State University in 1998, and continues to be an avid supporter of their sports teams! He also earned a Master's Degree in Secondary Education from Rivier College. Craig resides in Danville, NH with his wife Kathryn who he just celebrated his 10th year Anniversary with, and his six year old first-grade daughter named Abigail. When Craig is not at SHS he enjoys running, playing tennis, and pretending to be a good golfer:)
WELCOME TO THE WORLD OF MARKETING!
Marketing is everywhere, the average American is exposed to about 3000 advertising messages a day, and corporations spend over $620 billion each year to make their products seem desirable and to get us to buy them. In this class you will develop the skills to analyze what businesses do to influence consumers’ buying decisions. You will also make the transition from thinking like a consumer to thinking like a marketer. The marketing program is designed to provide “hands on experience” in both the classroom and operation of the Blue Devil Cafe. Check out the below links to find more detailed information on the marketing program.
Course # 833, Grades 10-11, 1 Credit, Semester
The sales and marketing fields have great opportunity for employment. In this course, you will take an in-depth look into the marketing of goods and services within the diverse marketing industry. Topics include: sports and entertainment, fashion, retail, marketing communication, consumer behavior, product planning, visual merchandising, pricing, and advertising. Students will obtain their skills and knowledge through classroom instruction, group and individual projects, and will get hands-on experience working in a school-based enterprise.
Course # 835, Grades 11-12, 2 Credits (RS), Year
In this course, you will study how businesses promote their products and services. You will learn the core marketing and advertising tools and concepts needed to develop a successful marketing communications campaign. Topic coverage will include marketing research, promotion, advertising, integrated marketing communications, advertising media, print advertisements, media rate, planning, competition and project management. You will work with a team to develop an advertising campaign for an actual business. Students will obtain their skills and knowledge in these functions through classroom instruction, group and individual projects, and the operation of a school-based enterprise.
Prerequisite: Grade of C+ or better in Marketing 1 or teacher recommendation.